Copy of AirRegi China | Miafengdesign

Recruit Lifestyle Co., Ltd.

AirREGI China

My Role

User research

Prototyping

UI design

UX writing

From May 2018 to June 2019, I successfully defined the needs of the restaurant owners in China based on a series of studies. According to their top needs, I led the design for a series of new features within our existing point of sales platform. These features include:

an improved order status view for cashiers
a new way for cashiers to specify to-go containers
an improved way for kitchen staff to view new orders

Thanks to the improvements, the monthly sales increased by 45x at the end of June.

May 2018: 16 contracts signed; June 2019: 900+ contracts signed

AirREGI Japan

AirREGI China

For casher

For cook

Project goals

Recruit Lifestyle Co., Ltd. owns AirREGI — a POS service used by most outlet users in Japan, — and was trying to localize it to the Chinese restaurant industry. Here are the goals we aimed for:

Clarify the target persona — small size restaurant owners — to understand their needs better and build a solid product strategy
Understand the user habits of the cashiers, kitchen staff

and waiters

Roll out features, which are reflective of the cashiers, kitchen staff and waiters' habits in 6 months to differentiate our service from other competitors in China
Based on the parent brand — AirREGI Japan — establish customized visual and UX writing guidelines for the Chinese market.

Design methods

Understand the users — small size restaurant owners — and their needs

User

Interview

Contextual Enquiry

Card

Sorting

Research

Analytics

Persona

User

Journey

Diamond

Approach

To gather insights on our target users — small size restaurant owners — and agree on the most important needs for them, with 13 on site owner interviews and 3 expert meetings, which involved card sorting and survey methods.

There were two mindsets of small size restaurant owners. The first one had management experience and was fully prepared to expand their restaurant chain even before they opened the first restaurant. The others had never worked as managers before, and were willing to expand the business only if his first restaurant went well. But for both of them, the strongest demand is improving the cooking speed of the kitchen staff, and building a tight integration among the cashiers, waiters, and kitchen staff.

Gather critical pain points from kitchen staff, cashiers and waiters' daily routine

& provide potential solutions

User

Interview

Contextual Enquiry

Brain-

storming

Story-boards

Competitor Research

noun_journey_1428230 [Recovered]-06 copy

Diamond

Approach

To dive into kitchen staff, cashiers and waiters' critical pain points while they were cooking or passing the order information along, by actually working in 3 small size restaurants; To narrow down the final approach from 9 potential solutions based on collecting feedback from meetings with 6 restaurant owners and staff, in which we successfully used storyboards and hand-drawing mocks to describe our ideas .

We believe by providing these 3 features to cashiers and kitchen staff, the small size restaurant owners could have their critical needs — improving the cooking speed of the kitchen staff, and building a tight integration among the cashiers, waiters, and kitchen staff — fullfilled.

an improved order status view for cashiers
a new way for cashiers to specify to-go containers
an improved way for kitchen staff to view new orders

Prototyping

We set up one lo-fi clickable prototype using invision and one revised hi-fi prototype, which involved engineering with qualified real users to collect usability insights.

Designing the MVP

Based on the prototype test feedback, I was able to deliver flows reflective of the cashier and kitchen staff's habits with a simple visual design solution, and successfully delivered mocks to the engineering team in 1 week.